The Power Brush
Feel the Power of the Brush. Feel the Difference.
In 1996, we created the ultimate male grooming experience.
Timeless Grooming Customs Transformed Into New Traditions
Humble Roots In The Big City.
Our mission to revolutionize male grooming began with a single shop in New York.
It All Began With Pre-Shave Oil
By passionately crafting quality products with essential oils & botanical ingredients, we created a solution to everyday shaving problems.
And Grew Into the 4 Elements of a Perfect Shave
We crafted a complete shaving ritual, formulating each element to provide a clean and comfortable shave while promoting healthy looking skin.
Essential Oils: Our Essential Ingredient
We scoured the world for the finest botanical ingredients to enhance your shave. Why would you put anything else on your face?
We're on a Mission to Shave the World
Online, in-store, across the world; we're determined to bring better grooming to men everywhere.
Shop The Art of Shaving
Learn The Art of Shaving
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A Beard Style Meant For You
Find your Beard Style Now!
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Summer Beard Is Here
Don't sweat it, we've got you covered.
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Shaving With A Stubble
Perfect the look with Techniques, Tips & Tricks.
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The Wonder Balm
The 2-In-1 Balm that every man needs in their routine.
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Trouble With The Stubble?
The answer to your stubble.
