The Ultimate Shaving Guide for Beginners
Master the art of shaving with our beginner's guide. Learn essential tools, step-by-step techniques, and tips for a smooth, irritation-free grooming experience.
In 1996, we created the ultimate male grooming experience.
Timeless Grooming Customs Transformed Into New Traditions
Humble Roots In The Big City.
Our mission to revolutionize male grooming began with a single shop in New York.
It All Began With Pre-Shave Oil
By passionately crafting quality products with essential oils & botanical ingredients, we created a solution to everyday shaving problems.
And Grew Into the 4 Elements of a Perfect Shave
We crafted a complete shaving ritual, formulating each element to provide a clean and comfortable shave while promoting healthy looking skin.
Essential Oils: Our Essential Ingredient
We scoured the world for the finest botanical ingredients to enhance your shave. Why would you put anything else on your face?
We're on a Mission to Shave the World
Online, in-store, across the world; we're determined to bring better grooming to men everywhere.
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Learn The Art of Shaving
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Top 5 Uses of Beard Oil for a Healthy, Stylish Beard
Discover the top 5 uses of beard oil to hydrate, soften, and style your beard while promoting healthy growth. Elevate your grooming with The Art of Shaving.
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The Ultimate Shaving Guide: Elevate Your Shaving Routine This Father's Day
Treat yourself or a special dad this Father's Day to a luxurious, effective shaving routine. Follow our guide to achieve the best shave ever.
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The Power Brush
Feel the Power of the Brush. Feel the Difference.
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A Beard Style Meant For You
Find your Beard Style Now!
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Summer Beard Is Here
Don't sweat it, we've got you covered.
