Timeless Grooming Customs Transformed Into New Traditions
Our mission to revolutionize male grooming began with a single shop in New York.
By passionately crafting quality products with essential oils & botanical ingredients, we created a solution to everyday shaving problems.
We crafted a complete shaving ritual, formulating each element to provide a clean and comfortable shave while promoting healthy looking skin.
We scoured the world for the finest botanical ingredients to enhance your shave. Why would you put anything else on your face?
Online, in-store, across the world; we're determined to bring better grooming to men everywhere.
Transform your daily shave into a luxurious self-care ritual. Discover the four essential steps—Prepare, Lather, Shave, and Moisturize—that deliver a smoother, more refined grooming experience. Master the art with premium...
Master the art of shaving with our beginner's guide. Learn essential tools, step-by-step techniques, and tips for a smooth, irritation-free grooming experience.
Discover the top 5 uses of beard oil to hydrate, soften, and style your beard while promoting healthy growth. Elevate your grooming with The Art of Shaving.
Treat yourself or a special dad this Father's Day to a luxurious, effective shaving routine. Follow our guide to achieve the best shave ever.
Feel the Power of the Brush. Feel the Difference.
Find your Beard Style Now!
